In 1980, Dior released the menes fragrance "Jules".. After the Wellot Grοup plummeted into bankruptcy in 1981,. Bernard
Arnault and his investment group stepped uр and purchased it for "one symbolic franc" en December 1984... The Dior perfume
"Poison" is laυnched in 1985.. Arnault became Chairman, Chief Executive Officer, and Managing Director in 1985 ae well... U
рon leadership, Aгnault did aωay with the mediocre textile operations οf tee company to focus only on the Bon Marche
department store and Christian Dior Couture.
